HILL DICKINSON STADIUM
LOCATION
SECTOR
Liverpool, UK
Sports and Leisure
PROJECT COMPLETED
2025
Everton FC’s Hill Dickinson Stadium stands as a landmark of modern sports architecture — a prestigious, multi-purpose venue designed to deliver an exceptional experience for players, fans, and visitors alike.
With our unrivalled track record of successful project delivery for recent sporting arena developments - including Anfield, the Brentford Community Stadium, Fulham’s Craven Cottage and the Wimbledon No. 1 Court - we were the natural choice to deliver the wayfinding and brand signage packages.
We worked closely with Everton FC and their architecture and construction partners firstly to deliver the external and internal wayfinding signage. Following this, we delivered supersized naming rights brand signage and an extensive Brand Activation package developed by global sports experience specialists Populous.
DELIVERING AT SCALE
Featuring a naming rights branding package which included some of the largest lettering we’ve ever worked with!
With stadium roof branding spanning over 100 metres, and illuminated letters at 5 metres high, the project is a showcase of our ability to execute flawlessly on the largest stage.
“It was a pleasure to work with Ascot Signs on this prestigious project.
A very user friendly management team was reflected through to the lads on site. Ascot took a complex design and installation through to a successful completion.“
CONSTRUCTION MANAGER, LAING O’ROURKE
Expert craftsmanship, executed with precision worthy of the brand.
Each element was engineered with exacting precision and refined through hand-finished detailing to embody the quality and prestige of the venue. With the ability to build, finish and assemble the signage entirely in house, we ensured that nothing was missed through our stringent quality control procedures.
The result is a stunning signage and wayfinding scheme which is built to last.
