HOSPITALITY SECTOR

ARCHITECTURAL VISIONS DESERVE PRECISE EXECUTION. ASCOT BRINGS EXPERTISE, INTEGRITY, AND CRAFTSMANSHIP TO FAITHFULLY REALIZE EVERY DESIGN.

At Ascot, we know that a flawless, consistent brand message is of utmost importance in a high-visibility sector such as the hotel and hospitality market. Ascot has the capabilities, the integrity, and the calibre of people to deliver with precision.

Dedicated attention to detail and uncompromising committal to excellence is what sets us apart. From initial consultation, planning and design development through to fabrication and installation, we work to precisely accommodate our client’s requirements at every stage.

Our extensive experience of brand delivery for hotels around Europe - both major brands and independent boutique locations - enable us to precisely assess the requirements for every site and accurately implement the critical brand elements.

Our steadily evolving track record of successfully completed projects and delighted stakeholders speaks for itself

Our

CLIENTS

From Premier League clubs to large-scale destination venues, our signage programmes support environments that welcome tens of thousands of visitors.

We’re trusted to deliver, at the highest level.

  • Cleveland Clinic logo with a white square and four gray quadrants, and the text 'Cleveland Clinic' next to it.
  • Logo for Edinburgh bioQuarter featuring a dotted globe and text.
  • Logo of the Irish Health Service Executive featuring stylized 'H' and three wavy lines, with text in Irish and English reading 'Feidhmeannacht na Seúrbhísé Sláinte' and 'Health Service Executive'.
  • IHP logo with black background and white text.
  • Logo with the words Jewish Care in white on a gray curved background.

CASE STUDY

GRAND CENTRAL HOTEL

BELFAST, NORTHERN IRELAND

Bespoke internal and external signage package for Northern Ireland's tallest hotel. Includes large-scale seahorse branding across all elevations, a cast bronze entrance map, and engraved brass interior wayfinding finished on a rich dark timber background.

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Modern glass building labeled 'Grand Central' on a city street with parked cars, a person walking, trees, and other buildings in the background.
Interior lobby of Grand Central, featuring a large illuminated spherical chandelier hanging from the ceiling, a reception desk, green plants in white planters, and seating area with blue and beige chairs near large floor-to-ceiling windows.
Sign for Grand Central Hotel Belfast featuring a stylized horse logo on a beige background with a marble frame.

CASE STUDY

PARK HYATT LONDON RIVER THAMES

LONDON, UK

Full interior and exterior wayfinding for the Park Hyatt brand's UK debut in London's Nine Elms. Refined brass signage with a protective long-life finish was specified throughout, seamlessly complementing the hotel's luxury interior design.

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Lobby area with modern lighting fixtures, a large flower arrangement on a wooden table, and signs indicating directions to the kitchen, terrace, concierge, and lifts in a hotel or apartment building.
Interior of a hotel or restaurant lobby with a decorative light fixture on a beige tiled wall, and signs pointing to The Nine Elms Kitchen Terrace, Concierge, and Lifts.
Close-up of a wall with gold-colored text indicating directions to various rooms, including lifts to ballroom and meeting rooms, with part of elevator gate visible on the left.

CASE STUDY

CLAYTON HOTEL

DUSSELDORF, Germany

Complete interior and exterior rebrand of this high-rise hotel, transitioning from Hotel Nikko to the Clayton brand. Includes refreshed canopy cladding, prominent illuminated exterior signage, and a full internal wayfinding overhaul.

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Nighttime view of the Clayton Hotel with illuminated entrance and modern building facade, trees reflected in the windows, and street light in the foreground.

CASE STUDY

CALEDONIAN HOTEL

EDINBURGH, UK

Luxury interior and exterior signage package as part of this five-star Edinburgh landmark's transformation into Hilton's Curio Collection. Exterior brass branding finished in the hotel's signature teal, with bespoke bevelled Corian panels and antique bronze text throughout the interior.

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A grand historic building with an ornate facade, several stories high, featuring decorative stonework and arched windows, situated in an urban area with traffic and pedestrians.
A blue sign with gold lettering and a crescent moon logo reading 'The Caledonian Edinburgh', surrounded by green and yellow plants.
The exterior of a historic building named 'The Caledonian', made of red sandstone with classical architectural features including columns, decorative sculptures, and ornate friezes. There are two sculptures on the facade—one of a seated male figure and another of a seated female figure. The building has windows with white frames and a balcony with green plants.

CASE STUDY

GREAT SCOTLAND YARD HOTEL

LONDON, UK

Precision-engineered external branding integrating high-level signage with complex architectural surfaces on this prominent office development.

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Facade of Great Scotland Yard building with three flags at the top, illuminated windows, and vintage street lamps outside.
Our

PRODUCTION FACILITY

We manufacture everything ourselves, at our cutting edge 45,000 sq ft factory

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ACCREDITATIONS

Constructionline Gold Member logo with a stylized column
The logo for SSIP, with the letters SSIP arranged vertically and in black, with the letter I in gray.
SCS ISO 14001 Certified logo in black and white.
Black and white logo with large 'SCS' and 'ISO 9001 CERTIFIED' text inside a star-shaped seal.
Logo of Safety Management Certified System with the text Safe Cert and Constructive Actions.
ConstructSecure Gold Safety Award badge from 2020
UKAS Management Systems logo with a crown above a checkmark and the text 'UKAS Management Systems'
Chas logo with text 'Chas Accredited' and surrounding text 'Construction & Safety Assessment Scheme'

CONTACT US:

Working on a project that requires wayfinding and brand signage implementation?

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