ASCOT DIGITAL

INDUSTRY LEADING DIGITAL WAYFINDING INTEGRATION

Effectively integrating digital within a major wayfinding scheme involves much more than simply adding screens to the signage package. Careful co-ordination is required between the wayfinding strategy, structural supports, display hardware, power and data and much more.

We specialise in bringing these elements together from the earliest design stages. Our team consider every digital requirement - from ventilation to maintenance access and data feeds - while ensuring that every display is fully aligned with the wider sign family, user journey and brand standards.

EXPERT DESIGN

Unrivalled technical design and modelling ability is what sets us apart.

Our the capacity to build perfectly faithful models showing exact digital integration and share these interactively gives clients complete confidence that the final product will meet our As Imagined promise.

High-brightness commercial displays selected around viewing distance, ambient light and operating hours.

Appropriate brightness, ventilation, weather protection, impact resistance and temperature management for each location.

Monitor screen status, connectivity and content playback remotely, with automated fault notifications where required.

Update destinations, messages and branded content across one sign or an entire network from a central CMS.

CASE STUDY

CO-OP ARENA

MANCHESTER, UK

At this major entertainment arena - the UK’s largest indoor venue - we were responsible for the implementation of a comprehensive and complex wayfinding scheme.

The digital element of the project involved the integration of LED screens into the header section of every wayfinding totem, giving the venue the flexibility to adapt the messaging dependent on the needs of each individual event.

VIEW CASE STUDY →